Indie + alternative culture depends on new rising artists to create diversity & innovation within their respective genres. We constantly feature notable indie & alternative artists on the verge of success.

Meet this week’s featured artist in an exclusive interview. Introducing You To Your Next Favorite Artist: Laura Roy

Laura Roy is a singer/songwriter based in Halifax, Nova Scotia. A captivating songwriter, vocalist and college music graduate, Laura was voted “Best R&B Artist” by the Coast Magazine, being  known for her powerhouse pop-R&B vocals.

We recently talked with Laura to get her take on alternative culture. Read on to find out more about your next favorite artist.


 Comments From The Curating-Editor

Laura Roy creates effortless and soothing chill-pop. Reminiscent of Misterwives, her EP is full of addicting hooks in the R&B-fueled synth-pop she showcases. Looking The Other Way is a perfect introduction to her sound, with captivating vocals, of-the-moment electro-production frills, & addicting melodic cadences–all of which will make you appreciated her music and definitely not look the other way.


What are your top 3 favorite albums that inspired you to get into music?

My inspiration is constantly changing, but I would say some of the top albums I am inspired by are D’Angelo – Brown Sugar, John Mayer – Continuum, and Usher – Confessions.

What are your fondest musical memories?

Making my own music videos as a 10 year old with my next-door neighbour Laura D, using my family video camera; setting up makeshift stages in my living room to perform; singing for my first time in my hometown at a talent show. I sang “One Sweet Day” by Mariah Carey and Boyz II Men

Lately what musical periods or styles do you find yourself most drawn to as a listener?

I’m very drawn to hip-hop, r&b, soul, neo-soul.

What is your creative process like? How do you approach the writing process? Is there a particular message or theme central to your creative works?

It can be different at times, depending on if I am co-writing or if I am writing alone. When I am alone, a lot of times it starts with guitar chords and a melody. I usually improvise melodies and lyrics a lot and then sit down and fine tune all of the lyrics and write it out.

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As an indie artist in the digital age, social media and streaming are essential tools for marketing and promotion. What do you think about online music sharing, both as a music fan and as a musician? How do you think social media/music streaming services impacts the rising musician? 

I think it’s an amazing time for musicians, because we have this powerful source of the internet to share music instantly, share content, photos, videos and feel a strong connection with fans. It’s a lot easier to get your music out there for people to hear and do it independently.

We’re a firm believer that the cities that artists are based in helps craft their sound. How would you describe your city’s music scene? How has it inspired you into crafting your sound?

I believe that to some degree. There is not a lot of pop or r&b music at all where I am from. I drew from my own influences as a music lover and listener so that’s more so what shaped me as an artist.

Which songs are you currently obsessed with? What new acts do you recommend to our listeners? What bands do you believe are your best kept secret in the indie community?

I am in love with a new group called DVSN right now, as well as Anderson Paak. I am also a huge fan of Quake Matthews, a hiphop artist and friend also from Nova Scotia, Canada.

What is your dream collaboration and why?

I would love to work with Pharrell.

What are you currently working on? Any new projects?

Yes, I am always working on new music! Right now I am pulling together a collections of new songs to create an acoustic EP. I also have a couple singles planned for release in the next couple months.


Follow Laura Roy on Social: Facebook, Twitter & Instagram