Indie + alternative culture depends on new rising artists to create diversity & innovation within their respective genres. We constantly feature notable indie & alternative artists on the verge of success.
Meet this week’s featured artist in an exclusive interview. Introducing You To Your Next Favorite Artist: Yärdij
Yärdij released their debut EP The Blue Room, setting an early milestone for this young five-member, female-fronted ensemble. Most of the members grew up together in Florida and spent their time rehearsing in their parents’ living rooms and creating music that spanned across various genres. With a powerhouse sound like Paramore and Janis Joplin fused with the rhythmic mellow of Sublime, their music will connect with the listener on multiple levels.
We recently talked with the band (Deja Elyze, Nick Fernandez, Alex Athanasaw, Andrew Salow & Jordan Solomon) to get their take on alternative culture. Read on to find out more about your next favorite artist.
Comments From The Curating-Editor
Yardij creates bright and driving Floridian alt-rock. Deja Elyze, lead vocalist of the group, is both lyrically soaring and fiercely captivating in her vocal delivery–reminiscent of Lizzy Plapinger of MS MR and evocative of that Janis Joplin influence. Combining elements of latin-funk, trip-hop, southern twang, and coastal-Caribbean ease into their alternative sound aesthetic, the perfect way to describe the band is simply with the term vibing. Overall, the rhythm is gonna getcha with these grooving & dynamic sounds.
What are your top 3 favorite albums that inspired you to get into music?
Mother’s Milk by Red Hot Chili Peppers, Hybrid Theory by Linkin Park, & Fallen by Evanescence.
What are your fondest musical memories?
As artists, DEFINITELY when we played Sunfest 2015. We’re going to Blink 182 this weekend so that will probably be one of our fondest musical memories as listeners together!
Lately what musical periods or styles do you find yourself most drawn to as a listener?
Well it’s different for all of us. Right now Deja’s really been into Indie Jam Bands like Alabama Shakes. Nick’s been digging the Twenty One Pilots album Vessels while Alex has been feeling anything Jack White. Drew listens to jazz or classical 24 hours/7 days a week haha! & Jordan’s been listening anything coming out of Soulection.
What is your creative process like? How do you approach the writing process? Is there a particular message or theme central to your creative works?
It usually starts with Nick and Alex making up guitar riffs. Then Jordan and Deja will supply drum beats and melodies/lyrics.
We’re a firm believer that the cities that artists are based in helps craft their sound. How would you describe your city’s music scene? How has it inspired you into crafting your sound?
We’re based out of a small town in Broward [County, Florida] called Cooper City and our biggest music scene was the talent farm. Everyone in our city loved either hardcore or pop punk, but there were elements of alternative and reggae/ska. I guess you can say because of this mixing pot, we really try to incorporate all of our influences into our music which over the past couple years. We have really refined our sound but we still have that variety which makes us believe that what we’re doing is unique.
How would you describe your visual aesthetic, in terms of album artwork, music videos, and artistry? How does the music you create contribute to your visuals? Does this extend to your live show experience?
Our new EP “Something Along the Lines” has our logo on the back which has a pencil shading on the outside, but many different vibrant colors within the logo itself. Our music video for our title track deeply reflects this, since our world is at stake right now with all of the wrong doing and ignorance; but we can all come together to fix this if we put our minds to it. Our music involves this message, which is how we came up with the whole dark and light concept. This extends to our live performances because we often will tell the audience what we’re about.
As an indie artist in the digital age, social media and streaming are essential tools for marketing and promotion. What do you think about online music sharing, both as a music fan and as a musician? How do you think social media/music streaming services impacts the rising musician?
We believe that social media is great. It allows us to connect to our fans on a personal level. Off the stage we are every bit as human as everyone else. As far as streaming services go, it’s very important to have your music available so you can provide to any listener at any given time. However, it does kind of suck that we have basically have to give our music away. But that’s the age we live in, so I guess we deal with that.
What is your dream collaboration and why?
Probably Cage the Elephant. We’ve been fans of them since day 1. Plus they’re hella fun on stage!
Which songs are you currently obsessed with? What new acts do you recommend to our listeners? What bands do you believe are your best kept secret in the indie community?
We can say that our local community for music in the tri-county [area] are is really diverse–we really like new acts like SunGhosts and Zen Per Capita. They’re doing really great things. SunGhosts released their new album & we’re stoked to hear what those cool guys have cooked up, but as far as songs we’re obsessed with, that’s always changing because we all listen to so much music just to inspire us for new ideas.
What are you currently working on? Any new projects?
Right now we’re just pushing our latest EP ‘Something Along the Lines’ that we released at the end of July. We just released the video to our title track on Youtube as well. Of course we’re constantly writing but not really pursuing anything at the moment.