What Is Founder’s Week?

Hey! How’s it going?

First of all, this has nothing to do with Columbus. Just like America, he did not discover IndieBeat.

Anyway, it’s time we finally met. Well, in a way you already know me. I’ve been “the voice” of IndieBeat since this project started, but I’ve never really inserted my own personality into this blog & site. Over the years I’ve tried to just let the artists I feature be the driving force, but in the past year (one that has proven to me that even passion projects go through the “terrible-twos”) I’ve realized that there’s something missing in the soul and creative direction of the site: me.

I’m Josh Pineda, an introvert and self-described music snob, but in reality I may or may not be all that snobby. You can judge for yourself by reading my tweets (shameless plug? I think yes). I started IndieBeat about 3 years ago (the anniversary of which is this Sunday, October 16th) motivated to just write about music regardless of whether or not anyone would actually read my musings. Years later, I’m still surprised and grateful that I get to talk and work with such talented artists, and that people actually check out the content I create.

Though in the past year, I’ve also been in a creative blue period. I have sometimes felt that my writing and curation has fallen flat–partly because I’ve been focusing on gaining some marketing experience with other projects I work on, and partly because I spent a year dedicating all my rock critique energy to a 50-page senior thesis about David Byrne, Kim Gordon & Carrie Brownstein (hit me up if you want to read that). Overall it’s mostly because I’m in the same weird, burnt-out, post-grad transitional period that our Artist In Residence Depressica writes about.

Year 3 is a partial reset. 3 has always been my favorite number, so I have high hopes for this year. So in year 3, I not only want to introduce you to your next favorite artist, but I also want to introduce you to myself. You’ve already seen more of my personality in the past few months. I’ve started to put myself out there more and more through Stage Presence by bringing in my shrill California accent and my general social-awkwardness into the mix, but I feel it’s time to step out from behind the curtains entirely and share more of myself with you.

That is why I’m kicking off Founder’s Week: a look behind the gallery walls detailing what makes me tick, what inspires me to write about music, and what motivates me to dedicate my time to supporting amazing indie artists.

So what does this mean to the future of IndieBeat? Well you’ll still get Alt Rising Acts, ENCOUNTERS, and Stage Presence, but I’ll start sharing more personal blog posts about my personal experiences with music in between. I’m really just taking a page out of NPR’s Bob Boilen’s handbook. In the introduction of his book Your Song Changed My Life, he writes about the “story of what motivates us, drives us toward this invisible and mysterious art we call music. It’s the story of how a song can be a call to action, to pick up an instrument or a pen, to find your voice, to spill your soul and change your life–and perhaps someone else’s.” I want to share more of my story with you. I know how a song can motivate me to pick up a pen and create, and I want to share that process with you.

Tomorrow I’ll share an ENCOUNTER playlist about how I developed ENCOUNTER and how playlists inspire a lot of what I do.

If you’ve read this far, I appreciate you more than you know. Thank you for supporting me for 3 years, and here’s to many more. Talk to you tomorrow.

All Best,
Josh Pineda