We constantly feature new & notable indie artists that drive innovation in all aspects of songwriting, production & performance. Meet our latest featured artist in an exclusive interview. Introducing You To Your Next Favorite Artist: Ambar Lucid.
Comments from the Curators
Review by Josh S. Pineda, Curating-Editor; Discovery by Enrique Llamas, Contributing-Partner
It’s only a matter of time before you’ll hear the name Ambar Lucid (Ambar Cruz) everywhere. It’s incredible that such a powerhouse indie solo-artist doesn’t have more exposure and fame with her level of immense talent. With infatuating and uniquely-textured vocals that support her deep & bilingual songwriting, she’s somewhat reminiscent of Amy Winehouse, Nico, and Tori Amos in musical stature. Ambar has a somewhat pained, misty and soulful quality to her vocals, but with witful rhythm in her turn-of-phrase.
She writes existentially but with an accessibility that seems effortless, yet wise beyond her years. You can sense how well-versed she is in the 60s & 70s rock that inspires her, but she transforms those influences into her own genre-bending and exploratory style of music that is quite developed and refined for such a young musician. There’s definite folk-pop tendencies in her music, but it goes beyond that as jazz, funk and indie-rock build upon that foundation to form multi-instrumental aural journeys that seem of-the-moment and classic, all at once. She consistently continues to pump out song after incredible song, all genius, all addicting.
It’s difficult to pick just one song to feature, since each song holds its own as a depiction of her talent and style. I recommend diving deep into her discography to truly appreciate her craft. One of my standout favorites (because of the theme and the piercing exact lyrical work) has to be, “Mystery Black Shadow.” The track is one of her more guitar-centric standard alternative songs, but it displays well her attention to 60s reminiscent psych-rock, showcases her angsty but therapeutic wisdom, and presents her slightly-raspy, expressive vocals perfectly. You feel the emotion that is so central to her songwriting, putting you right in the center of dealing with the inner-turmoil of it all without overdoing it–the crux lines being “te pido porfavor que me quites este rompecabeza que tengo dentro de mi corazon,” (I ask you please that you remove this puzzle that I have inside my heart). It’s all delivered with unadulterated passion. I simply love the bilingual twists that ground the song; “Tal vez es una historia que yo no me se,” the song sounds like a folklore and a visceral reality. I wouldn’t mind being stuck in an endless loop of her music, as her music lucidly makes you cope while empowering you.
What are your top 3 favorite albums that inspired you to get into music?
My top 3 favorite albums that inspired me to make music are Dark Side of the Moon by Pink Floyd, Caress Your Soul by Sticky Fingers, and The White Album by The Beatles.
What are your fondest musical memories?
My fondest musical memory as an artist was the satisfaction and awe of writing my first song when I was 15, I was going through a break up at the time and was feeling a bit lost but writing that first song made me feel like I was born once again. As a listener, definitely listening to Pink Floyd for the first time was a life changing moment for me.
Lately what musical periods or styles do you find yourself most drawn to as a listener?
I’m really drawn into the music of the 60’s and 70’s.
What is your creative process like? How do you approach the writing process? Is there a particular message or theme central to your creative works?
My creative process is honestly just writing or playing whatever it is that I’m feeling at the moment, so it isn’t really much of a process, it’s more of a therapeutic thing for me. When I talk about what’s on my mind, that’s when I get most inspired. My main message in my music and as an artist is that the universe is infinite, anything is possible even if it may not seem like it, as long as you have a passion and a dream you can be anything and anyone you desire to be.
We’re a firm believer that the cities that artists are based in helps craft their sound. How would you describe your city’s music scene? How has it inspired you into crafting your sound?
I honestly don’t know how the describe the music scene in the [New Jersey] town I live in, I don’t really believe that where I live has influenced my music or the music I listen to, if anything quite the opposite has. My desire to leave the small town I live in and my imagination and thrive towards my dreams have lead to me to the music that inspire me and give me motivation to create.
How would you describe your visual aesthetic, in terms of album artwork, music videos, and artistry? How does the music you create contribute to your visuals? Does this extend to your live show experience?
I haven’t really gotten the opportunity to link my music with my visual artistry, I’m looking forward to learning how I would interpret my music in that way in the future.
As an indie artist in the digital age, social media and streaming are essential tools for marketing and promotion. What do you think about online music sharing, both as a music fan and as a musician? How do you think social media/music streaming services impacts the rising musician?
Social media is a great tool for all kind of artists wanting to put themselves out there. Pretty much anyone can find my music and listen, all kinds of people from anywhere in the world, who knows maybe even some aliens, I find that pretty amazing. If it wasn’t for social media, a lot of the opportunities that I’ve gotten wouldn’t have happened, this interview wouldn’t have happened, and no one would ever listen to my music.
What is your dream collaboration and why?
My dream collaboration is Mon Laferte, she is a beautiful woman, crazy talented, she has inspired me as a latina artist, and I really look up to her artistically.
Which songs are you currently obsessed with? What new acts do you recommend to our listeners? What bands do you believe are your best kept secret in the indie community?
A song I am currently obsessed with is “I believe in love” by Yellow Days. I definitely recommend listening to him!!
What are you currently working on? Any new projects?
I am working on releasing some new songs very very soon (: